11 Jan Article: How Geofilter Studio went global overnight with Snapchat filters
I wrote this article that originally appeared on the BellMTS Business Hub blog. Writing on various business topics, I like to keep keenly aware of the landscape in many different industries. You can find this and more articles written by me on the BellMTS Business Hub.
Social media is relatively new in the tech world, and although there are countless networks, apps and ways to connect, companies still tend to think of Facebook, Twitter, LinkedIn or Instagram when it comes to their online promotions.
But among the youngest, and arguably trendiest, demographic — those aged 18 to 34 — Snapchat is a mainstay. That’s something that Chris Schmidt, Founder and CEO of Geofilter Studio, knows for certain. The uniqueness and novelty of the platform is something that drew his interest.
“I love the emerging tech world. It’s truly exciting to be on the cutting edge, and it’s where the team and I like to explore.”
What exactly does Geofilter Studio do? With a team of more than 85 people led by the 24-year-old CEO, it’s not immediately clear to new clients. But with a design portfolio that includes celebrities, the NBA, Carl’s Jr., McDonald’s, Coca-Cola and the Oscars, they quickly get the picture.
Digital decorations for an expressive platform
Geofilter Studio specializes in creating custom Snapchat geofilters for events, advertisements, special occasions, holidays and more. Think of the graphic overlays they design as digital decorations for your pictures and videos made in Snapchat. They add personality and your brand to a very expressive platform.
“The beauty of Snapchat is that it’s raw and authentic, allowing for people to really own what they put out through the app,” says Schmidt. “Whereas Instagram and Facebook are really polished, Snapchat is all about what’s happening now. It’s light and easy, since the snaps disappear, too.”