11 Jan Article: Using Snapchat for business is … a snap
I wrote this article that originally appeared on the BellMTS Business Hub blog. Writing on various business topics, I like to keep keenly aware of the landscape in many different industries. You can find this and more articles written by me on the BellMTS Business Hub.
As social media has grown over the past 10 years, it has become an irreplaceable part of society — especially with a smartphone in virtually every pocket and hand. This is the reality for both the personal and professional aspects of our lives, and the most recent juggernaut on the block is Snapchat, albeit somewhat confusing to work into most business marketing plans.
Snapchat is an image messaging app for smartphones with pictures and messages only available for a short time before they disappear from your phone. It started with simple person-to-person messaging, but the application expanded to include different elements of picture-based communication.
This includes personal “stories” that allow you to share pictures with all of your followers and friends for 24 hours, and geofilters that allow you to use a graphic overlay and filters on your picture — called “snaps”.
If you’re already using networks like LinkedIn, Facebook, Instagram and Twitter to promote your business and connect with audiences, you might shy away from Snapchat strictly for time management alone. However, you may be missing out on a golden opportunity. Snapchat users are not only the most engaged on social media, but the demographics of these users appear very attractive to advertisers. If your audience is here, you’ll want to consider hopping on board.