16 May Article: Eye-catching outdoor advertising is lighting up the sky thanks to big data
I wrote this article that originally appeared on the BellMTS Business Hub blog. Writing on various business topics, I like to keep keenly aware of the landscape in many different industries. You can find this and more articles written by me on the BellMTS Business Hub.
Billboards have been around for years, but these days consumers are bombarded with a multitude of engaging and stimulating ads. Static billboards may not be the draw they once were, but new and ever-improving digital billboards are garnering more attention than ever.
Now, some of the latest trends and uses of digital signage might give your business some extra attention and start turning more heads.
Scheduling for more impact
“Dynamic” is a major theme in billboard advertising these days. When it comes to digital signage, this is easier than ever.
One of the dynamic aspects you can add to your campaign is the ad’s appearance based on time of day. For instance, breakfast franchises and coffee chains can have their ads appear on digital signage along major traffic routes during the lead-up to morning rush hour.
Whether it’s within-day scheduling or even appearances based on days of the week — such as lining up with your store’s new sales — it’s an interesting element that can be added to your campaign. According to Signpatico, this strategy can boost viewer response.